In November, YouTube decided not to show users the number of dislikes of videos on its platform to users. The number would be visible to the creator, but no longer to users.
According to the company’s tests, “targeted dislikes” for smaller breeders would encourage normal people to do the same as a herd effect.
I imagine they’re talking about robots. In this case, wouldn’t it be correct to do away with robots?
In one of my videos I suffered a robot attack. The video had 1600 views and on a fine day a robot applied 800 dislikes. On this day, the video had only 6 views.
You must be logged in to give likes and dislikes. I’m sure a smart company like Google could do away with (or drastically reduce) robots.
However, the dislikes themselves didn’t stop people from watching my video, but it was a warning. “This video could be crap.” “This video can be click-hunting.” But the comments were all very positive, which encouraged people to watch the video at almost 30 minutes.
Today, this video has more than 420 thousand views, more than a thousand comments and 20 thousand likes, against only 1,100 dislikes, or 300 if we do not count those sent by the robot. The content won.
But the alert is important. My videos are wonderful 😀 but the platform is full of bad videos. The number of dislikes is an important alert when choosing which video you want to watch.
Hiding the number of dislikes won’t help good videos get more views, but it will help bad ones. This harms users. This is also the opinion of Jawed Karim, co-founder of the platform. According to him, “nothing can be great if nothing is bad”.
According to YouTube, the initiative aims to protect and make the environment more respectful for content creators. But if they were really concerned about the mental health of the creators, the measure would be different.
The main factor of burnout of content creators has nothing to do with reviews or cancellations, but with the fact that the algorithm requires an exhaustive creation frequency and no recess. Taking a vacation from the canal means actually killing the canal.
For content creators, the channel isn’t a marathon, it’s a knockout tournament, where if you do poorly in a game, you’re out of competition.
If YouTube were really concerned about the mental health of creators, it would change the algorithm so that it doesn’t penalize anyone who cuts down on posting or goes without posting for a while.
By the way, this high frequency imposition is already responsible for the deterioration of the quality of the videos. Creators who used to make more elaborate videos that took weeks to produce are now forced to make videos daily. There is no script that supports it, there is no team that can handle it.
Even worse for smaller breeders, whose numbers still don’t financially justify so much dedication.
The fine-tuning between profit and quality has always been a delicate one. Natural, remembering that the platform is a private company and, despite everything, maybe the best one when we talk about cost-effectiveness for content creators.
What bothers a little is the hypocrisy, of putting the bill for change on the back of the creators’ mental health.